Badrscale
Available for new brandshello@badrscale.com
Tanger, MoroccoMonday, 1:28 PM
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Badr scale

I'm a media buyer and e-commerce growth strategist. I turn ad spend into revenue you can predict, for brands that want to grow on profit.

Start a project
25+ ROASLive account · Arli Walls
My story

I believe ads aren't about looking busy. They're about making the money come back.

I'm a media buyer who buys like an owner: every euro of spend has to earn its place.

From creative to media buying to the funnel underneath, I build the whole growth engine. Whether you're launching or stuck at a plateau, I'm the operator who makes the numbers move.

Blended ROAS on the live account
25+

Cost per purchase fell from €230 to €65. While spend scaled to €60k a month on €500 products.

Arli WallsLive Meta account
Brands I've worked with
Arli WallsRembrandtLa BocateríaMatte LabsHGCYour brand
Numbers

Proof, not promises.

The headline figures from the account I run day to day. Every one is margin a founder can feel.

Spend managed on Meta

Scaled profitably, month after month, on €500 average-order-value products.

€60kPer month

Blended return on ad spend

Not a one-campaign spike — a blended number that holds while spend climbs.

25+ROAS

Cost per purchase, cut

From €200–250 down to €60–70 on the same €500 products — a ~72% drop.

−72%CPA reduction
See it on a live account
Live account · Arli Walls

From unprofitable spend to a repeatable machine.

A Dutch Japandi & hotel-chique furniture brand. I own the Meta media buying end to end.

Cost / purchase before€200–250
Cost / purchase now€60–70

Monthly revenue

Scaled from €300k to €500k / month
M1 M6 €500k €300k
Revenue / month

Cost per purchase

Down ~72% while scaling spend
€225 €170 €120 €85 €65
Before After
Spend €60k/mo · AOV €500 · 25+ ROAS Visit arliwalls.nl
Method

From audit to profit, in four moves.

01

Audit

I map the account, the offer and the margins to find the one constraint holding spend back, before changing a thing.

Account auditDay 1
€230
Cost per purchase: the constraint, found before anything moves.
4.1×Starting ROAS
€230CPA
38%Wasted spend
02

Creative

Angles and hooks get tested fast. Most ads lose; the job is finding the few that actually carry spend.

Creative testingWeek 1–2
12 angles live. One winner carries the account.
A
B
C
D
E
F
03

Scale

Budget goes up in steps the account can hold, so profit per order stays intact while revenue climbs.

Scaling spendMonth 1–6
€60k
Monthly spend, ramped in steps the account can hold.
04

Report

Clear numbers every Monday. You always know exactly what your money did last week.

Weekly reportEvery Monday
Revenue€500k
Blended ROAS25+
Cost / purchase€65
Status● On track

I map the account, the offer and the margins to find the one constraint holding spend back, before changing a thing.Angles and hooks get tested fast. Most ads lose; the job is finding the few that actually carry spend.Budget goes up in steps the account can hold, so profit per order stays intact while revenue climbs.Clear numbers every Monday. You always know exactly what your money did last week.

Start with the audit
Account auditDay 1
€230
Cost per purchase: the constraint, found before anything moves.
4.1×Starting ROAS
€230CPA
38%Wasted spend
Creative testingWeek 1–2
12 angles live. One winner carries the account.
A
B
C
D
E
F
Scaling spendMonth 1–6
€60k
Monthly spend, ramped in steps the account can hold.
Weekly reportEvery Monday
Revenue€500k
Blended ROAS25+
Cost / purchase€65
Status● On track
01 / 04
Work

Brands I run growth for.

E-commerce, hospitality and local. The same job each time: more revenue at a cost that still makes money.

01
E-commerce · Meta Ads

Arli Walls

Premium Dutch furniture scaled to €500k/month. I own the Meta media buying end to end.

25+ROAS
€60kSpend/mo
−72%CPA
Read the case
02
Hospitality

Rembrandt Hotel

Boutique hotel in Tanger: website, branding and campaigns for direct bookings.

Read the case
03
Restaurant

La Bocatería

Café & restaurant: local campaigns and creative built to drive covers.

Read the case
View all work
Client feedback( 02 )

Feedback from
growing brands

25+ ROASProven on a live Meta account
AWRHLB+2Trusted across e-commerce, hospitality and food
96%
Client satisfaction rate

Anyone can spend money. Badr makes it come back. He treats the account like it's his own, and the numbers show it every week.

S
SamiOwner, Arli Walls

Add a real client quote here. One bold sentence with the result, then one line on what working together was like.

+
Client nameRole, Company
Placeholder. Replace before launch.
Questions

Frequently asked questions.

E-commerce brands doing real volume — ideally already spending on Meta — plus hospitality and local businesses that want serious performance marketing.
Usually a monthly retainer where I own your Meta media buying and creative strategy end to end. We start with the audit, then a clear plan.
It depends on spend and scope. Send your current numbers and I'll come back with a straight answer — no long sales call needed.
No honest buyer guarantees a number. What I guarantee is an operator's attention, real testing and transparent reporting — the inputs that produce results.
Work with me

Let's turn your ad spend
into profit.

hello@badrscale.com
— or send a message —